PM Antiques is an online retailer specialising in antiques, artwork, jewellery, and rare collectables. With fast-moving stock and high demand for niche items, they needed steady traffic, reliable sales, and stronger visibility across digital channels.
The challenge
- Continual site optimisation was required to keep up with new stock.
- Google Shopping campaigns needed frequent maintenance; ad performance was inconsistent.
- Organic search visibility wasn’t supporting long-term growth.
- Email marketing was underused, limiting retention and repeat sales.
Our approach
- Website management: Ensured new stock was uploaded correctly, pages polished, and metadata accurate, creating a smooth shopping experience and stronger organic performance.
- Paid campaigns: Refined Google Ads accounts, fixed feed issues, and introduced high-intent campaigns, improving qualified traffic and ROI.
- SEO and content: Produced four SEO-focused blogs each month and optimised product descriptions and metadata, boosting rankings and visibility for high-value searches.
- Email marketing: Rebuilt campaigns with newsletters, promotions, and automated flows to encourage repeat purchases and improve loyalty.
Results
- Fully managed digital strategy keeping the brand competitive.
- Improved advertising performance and stronger organic traffic.
- Steady sales pipeline and predictable revenue.
- Customers experience a polished, professional brand at every touchpoint.